Why Isn’t My Home Selling? Insights from a Southwest Florida Real Estate Expert
Selling a home in Southwest Florida — a market known for its beautiful beaches, thriving communities, and active lifestyle — should feel exciting. But if your home has been sitting on the market longer than expected, it can quickly turn frustrating. As a local real estate expert, I work closely with sellers across Naples, Fort Myers, Cape Coral, and surrounding areas. If your home isn't selling, it’s important to understand why. Here are the most common reasons — and what you can do about them. 1. Pricing Strategy Is Off Southwest Florida’s real estate market is dynamic. Prices fluctuate based on seasonality, inventory, buyer demand, and even interest rates. If your home is priced too high, buyers may skip it altogether or use it to justify buying a comparable home that's priced more competitively. Solution: Review a fresh Comparative Market Analysis (CMA) with your agent. Look not just at asking prices, but what sold — and at what concessions or ince...